Direct Mail Vs Digital Media: Which Is Most Cost Effective?

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Media selection is all about Return on Investment (ROI).

Let’s face it, from an ROI standpoint, some digital media have had too little scrutiny of their cost effectiveness compared to conventional media.
Let’s say that an advertiser’s objectives are 1) to generate maximum ... - http://www.wahmmo.com/direct-mail-vs-digital-media-which-is-most-cost-effective/ -